Monday, April 17, 2006

This is Now

Information is power, and in the hands of 10x10, it's also art. Every hour, 10x10 collects the 100 words and pictures that matter most on a global scale (culled from a number of leading international news sources, such as the BBC World Edition, Reuters and New York Times International), and serves it up as a picture postcard window, composed of 100 different frames.



To access 10x10, you simply click on the “This is Now” link on the website's splash page, which reveals a screen capture of the current grid and a link to the 'live' version of the Flash application. The active grid displays images from the hour's top stories, arranged by rank in a left-to-right, top-to-bottom sequence, while to the right, a key word is posted for each of the images. The two navigational methods are linked to each other as well - so scanning the words will highlight the corresponding images, and scanning the images will enlarge the corresponding words.

Click on an image or word, and a pop-up window appears with a larger thumbnail and links to stories related to the word. While any of the stories can be found by more conventional means, 10 X 10 presents them in a fascinating chronological/cultural context, showing not only what major news sources are considering the important stories of the moment, but also inviting questions about what might be influencing those choices.

It's a simple but powerful idea beautifully done.

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